
What is packaging for? Generally, its just something to hold a product. but that's the usual answer, not the innovative one.
Creating objects that are themselves stackable to form an attractive display.
The Idea arises from the observation that when the levels are stacked up by the Involoved , the spines reveal various colors and patterns, different in each individual case but adding them up together a fresh look.
Minimal identification graphics using these limited geometric elements in a combination,
The infinite array of forms, colors, texture and pattern in a range of combination


















