Good morning! I read your e-mail this morning and agree and disagree with evolving your method of design and research for this project. I mean, if I could say this, you have this amazing talent of representing your thoughts into images. I went to bed last night and thought, how could I quickly represent what's in my mind and then test them with the Architectural tools we have learned?
Not to give you more work my friend, but you should do both. In a book called "Poetics of Architecture - Thoery of design" by Anthony C. Antoniades he describes in chapter 1 the process of creativity. There is a quote "Only the architect who operates in both spheres, the sphere of fantasy and the sphere of imagination, will be able to realize truly extraordinary projects". It also describes the process of Fantasy to Imagination to reality. You should definitely do the sections, maybe you'll find that the ascence as you reach for infinity should have different thicknesses - travel from the center of the earth to the surface (like a worm). This is actually very Boston, the city was infilled and reshape, specially the Back Bay. That sounds like Kara's project too. Maybe your studies reveal the Apple colors could probably be adjusted (regionalizing), for example: Why is the earth (green color) at level three instead of level 1? I understood the part of the red attracting for level 1 (as shown), but a red skin could be attracting/drawing you to this corner as well. The red facade could either blend with the red Brick of the adjacent building or contrast (different material - Corten steel). Is up to you I am just trying for you to justify the location and representation of the colors. Boston is filled with blue clay, I don't know if it creates calmness or buyoancy. When the big dig occurred there were buildings that sunk! The sinking of buildings in Boston was really interesting, one week I went downtown and saw accross the bay a contemporary green building I like, I came back a month after to find out the building had been sinking and therefore brought down (troubling). After re-reading the nonsense I just wrote I wonder if your building is ascending or descending? What is the metaphor? I wonder what your structural foundation would look like in section? Would it be part of the strata levels or just tentacles reaching for bedrock? :-)
I dig this! I like how you have covered some words up with the different colored panels, yet you read the paragraphs like you already know what they say. How can this play on visibility between layers in your store? Does the view, or obscured view, play on human emotions, attraction toward space or even product descriptions. I wanted to slide the panels around and see what was hidden under each layer. I like your study of color and how humans have come to define emotions associated with each. This is opening new meanings to your store I hadn't previously thought of. Keep up the good work and I can wait to see how these images turn into your final store design!
3 comments:
Amr,
Good morning! I read your e-mail this morning and agree and disagree with evolving your method of design and research for this project. I mean, if I could say this, you have this amazing talent of representing your thoughts into images. I went to bed last night and thought, how could I quickly represent what's in my mind and then test them with the Architectural tools we have learned?
Not to give you more work my friend, but you should do both. In a book called "Poetics of Architecture - Thoery of design" by Anthony C. Antoniades he describes in chapter 1 the process of creativity. There is a quote "Only the architect who operates in both spheres, the sphere of fantasy and the sphere of imagination, will be able to realize truly extraordinary projects".
It also describes the process of Fantasy to Imagination to reality. You should definitely do the sections, maybe you'll find that the ascence as you reach for infinity should have different thicknesses - travel from the center of the earth to the surface (like a worm). This is actually very Boston, the city was infilled and reshape, specially the Back Bay. That sounds like Kara's project too. Maybe your studies reveal the Apple colors could probably be adjusted (regionalizing), for example: Why is the earth (green color) at level three instead of level 1? I understood the part of the red attracting for level 1 (as shown), but a red skin could be attracting/drawing you to this corner as well. The red facade could either blend with the red Brick of the adjacent building or contrast (different material - Corten steel). Is up to you I am just trying for you to justify the location and representation of the colors. Boston is filled with blue clay, I don't know if it creates calmness or buyoancy. When the big dig occurred there were buildings that sunk! The sinking of buildings in Boston was really interesting, one week I went downtown and saw accross the bay a contemporary green building I like, I came back a month after to find out the building had been sinking and therefore brought down (troubling). After re-reading the nonsense I just wrote I wonder if your building is ascending or descending? What is the metaphor? I wonder what your structural foundation would look like in section? Would it be part of the strata levels or just tentacles reaching for bedrock?
:-)
I misspelled the word "Theory", my apologies I am still trying to wake up! :-)
Arm,
I dig this! I like how you have covered some words up with the different colored panels, yet you read the paragraphs like you already know what they say. How can this play on visibility between layers in your store? Does the view, or obscured view, play on human emotions, attraction toward space or even product descriptions. I wanted to slide the panels around and see what was hidden under each layer. I like your study of color and how humans have come to define emotions associated with each. This is opening new meanings to your store I hadn't previously thought of. Keep up the good work and I can wait to see how these images turn into your final store design!
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