Wednesday, September 26, 2007


What is packaging for? Generally, its just something to hold a product. but that's the usual answer, not the innovative one.

Creating objects that are themselves stackable to form an attractive display.

The Idea arises from the observation that when the levels are stacked up by the Involoved , the spines reveal various colors and patterns, different in each individual case but adding them up together a fresh look.

Minimal identification graphics using these limited geometric elements in a combination,

The infinite array of forms, colors, texture and pattern in a range of combination

1 comment:

bac dmarch said...

Thsi soudns like a desciption of your original model - "creating objects that are themselves stackable to form an attractive display". This could be stated; "creating color elements that are themselves stackable to form an attractive object"

"The infinite array of forms, colors, texture and pattern in a range of combination" = "The patterned array of forms, colors, textures provide an infinate range of combination".

From my perspective, packaging is for presenting an idea, as clearly as possible. Perhaps this is where minimalist graphics come to play. If the message is simple and the idea clearly presented, the package has resonance.

BAC, Distance March, Design Studio

Apple Store, Boston , MA